THE KIND LIPS STORY
A funny thing happened when we set out to create the lip balm of
all lip balms. As we formulated, reformulated, perfected and
re-perfected, we realized something: our lips, the ones that need
to be cared for every day, are the very things that help us care
for those around us, including friends and family and even per-
fect strangers. So, our hope for Kind Lips isn’t just to become
your gotta-have, nourishing lip balm, but that whenever you pick
up a tube, you’ll remember to lay it on thick: the good stuff for
your lips and the day-making words for everyone around you!
Our founder, Joshua launched Kind Lips in 2017, but the story
really began when he was a young boy. Growing up his lips always
seemed to be drying out. His mother (the best mother of all time)
gave him Vaseline to help with the constant dryness and so began
Joshua’s obsession with lip balms. Throughout life Joshua had
searched supermarket shelves and boutique counters in pursuit of
the perfect lip balm. Each tube and jar left one disappointment
after another. Finally, he decided to do something about it.
In the winter of 2016 Joshua began an obsession with learning
what others were putting in their balms and the purpose of each
ingredient. Knowing this tube not only served as a reminder to be
kind, but also that the balm needed to be kind for lips, Joshua
began mixing the 100% natural and organic ingredients on his
stove over the next few months on Friday and Saturday evenings.
Believing less is more, he set out to chef a balm with the high-
est quality ingredients that would continually leave lips hydrat-
ed and kissable!
One evening Joshua was sitting on his couch contemplating
what his next calling in life would be. He wasn't sitting long
before he knew it was to start a lip balm company (yes, we know
that sounds weird) and to name it Blessed Lips. Shortly after
being struck with the idea Joshua’s mother called to chat, and at
the end of the conversation he excitedly told her about his new
venture. After her son had explained his idea, Mary told him,
“You will be good at whatever you choose to do in life.” The next
morning the phone rang at 6 AM, and it was Mary with more to
offer. She eagerly began to describe a vivid dream she’d just ex-
perienced. In the dream Joshua said something mean to his sister,
and his Mother made him sit down and repeatedly write “The law of
kindness is on my lips.” As he was writing the sentences, the
words “Kind” and “Lips” began flying off of the page towards her.
She passionately voiced, “If you do this lip balm thing, I think
you are supposed to call it Kind Lips, and it will be a reminder
for people to speak kind words when they use it.” (Boom, told you
she was the best mom!) From the first day Joshua began this jour-
ney, he knew Kind Lips would serve a higher purpose than just hy-
drating lips. It is Joshua’s belief that Kind Lips and its mes-
sage will inspire kindness all over the world one set of lips at
time.
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