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With an immense respect for our environment, Loving Earth is based on the philosophy that the earth is a living organism. Accordingly, the three central principles of Loving Earth are Healthy - Sustainable – Fair.

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Starting out, the intention for Loving Earth was that all their products had to be Healthy, with a desire to only put stuff out there that was going to serve people.

To be Sustainable is extremely important to Loving Earth. It's something they're constantly working towards with increasing success. They have become an industry leader in pioneering compostable packaging, which they continue to roll out across more and more product lines. The same principle applies to agricultural processes, transport of materials, production and work practices - always striving to raise the bar.

Fair refers to the socio-cultural aspect of
Loving Earth. It's not just about fair trade products, and it's about so much more than just the price. It's about sharing stories and history, honouring communities and letting people know where their products come from, who's grown them and exactly how they've been processed.