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The Bragg Healthy Lifestyle Motto: "You are what you eat, drink, breathe, think, say and do".

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Paul C. Bragg, and his daughter, Patricia, have been health pioneers for decades. When the 'engineered fast food' products of science and industry had captured the attention of most Americans, Paul C. Bragg campaigned for a diet and lifestyle that focused on natural live foods and a healthy regime for a vital and long life. These ideas, based around natural and organic foods, are gaining praise and acceptance world-wide.

FREQUENTLY ASKED QUESTIONS
What is Natural Apple Cider Vinegar?
Different from the refined and distilled vinegars usually found in supermarkets, Natural Apple Cider Vinegar is made from fresh, crushed, organically grown apples and allowed to mature in tanks, which boosts its natural fermentation qualities. When mature, it contains a web-like substance, called "mother" that becomes visible when the rich brownish liquid is held to the light.

What is the nature of the Mother?
The mother is the dark, cloudy substance in the ACV formed from naturally occurring pectin and apple residues - it appears as molecules of protein connected in strand-like chains. The presence of the mother shows that the best part of the apple has not been destroyed. Vinegars containing the mother contain enzymes and minerals that other vinegars may not contain due to overprocessing, filtration and overheating.

Why is ACV not pasteurized?
Use the Bragg's ACV Drink regularly to enjoy all the health benefits of ACV (consult your physician or healthcare giver for your specific suitability and use). Pasteurization is the heating process intended to remove potential problem bacteria from consumable liquids such as milk, juices etc. However, this process will also remove delicate nutrients and enzymes that may constitute a major portion of the food value of that consumed. In the case of Bragg’s Raw Organic Apple Cider Vinegar, pasteurization would eliminate the "mother", a major health giving factor of our vinegar.

Is it okay to eat/drink the Mother?
The mother is the most nutritious part of the Apple Cider Vinegar and is very beneficial to digest. Often the ‘mother’ settles to the bottom of the bottle. We recommend shaking the bottle lightly to distribute the ‘mother’ before dispensing.

Since Apple Cider Vinegar is unpasteurized, is it protected from E.Coli bacteria?
Bragg Apple Cider Vinegar does not carry the E.Coli bacteria as the acidity in the vinegar is effective in killing the 0-157 strain of E.Coli bacteria.

Does Bragg Apple Cider Vinegar need to be refrigerated?
Bragg Apple Cider Vinegar does not need to be refrigerated. We only recommend that you keep the product out of direct sunlight in a relatively cool location.

What is the shelf life of Apple Cider Vinegar?
ACV has an FDA required "official" shelf life of three to five years after the bottling date (found on the bottle), however, experience has shown that the product is safe, usable and effective for an indefinite period if kept out of direct sunlight.

Where is the expiration date printed?
The Bragg Apple Cider Vinegar expiration date is printed on the upper portion of the bottle, at the shoulder and neck taper area, see photo below. The upper line of the 2 contains the expiration date. The lower0 line contains the 'lot' number for the manufaturer reference and the time, in 24 hour format, that it was bottled. Bragg's Organic Apple Cider Vinegar has a shelf life of 5 years, although due to its nature, Bragg ACV can be safetly used for many years after expiration date.