Our Founder 

Our founder, Samantha Sargent, has earnt a reputation for being a respected advocate and leader within the natural health and beauty industry. With 16+ years of industry experience, various professional accreditations, and regularly being interviewed for her expert advice to be featured in Australian, American and British magazines, websites, blogs and radio, including Vogue, Marie Claire, InStyle, Russh, Women’s Health, Nature & Health, Women’s Health & Fitness, Australian Women’s Weekly, Cleo, Famous, Peppermint, Better Health, Your Fitness, EcoLuxe and Real Living magazines, to name just a few.


Samantha has been described as

the natural beauty buff

Vogue Australia


the holistic skincare expert

Women’s Health & Fitness magazine

one of the visionaries who are making a difference to your shopping habits

InStyle magazine

a unique difference

What makes Samantha’s approach unique is the depth of practical hands-on research she undertakes throughout the world, coupled with her holistic and common sense approach in helping to improve the health and happiness in her customers, clients and readers day-to-day lives. She considers all aspects of life by drawing down on her diverse training in health and healing modalities such as Holistic Nutrition, Make Up Artistry, Skin Care and Image Training, Physical Education (Fitness), Aromatherapy, Access Consciousness, Vipassana Meditation and Aura-Soma Colour Therapy.


Samantha has been a contributor with the following titles: 

  • Pamper Guru for NineMSN
  • Relaxation Expert for SpringDay
  • Wellbeing contributor for Postscript Interactive – The Professional Resource for Pharmacy Assistants,
  • and is currently Foxtel’s Lifestyle YOU Wellbeing Expert.


With all products being hand-picked by our founder, you can trust that Be Naturallyou brands are the creme-de-la-creme of natural and organic beauty.


and if you’re interested in who Samantha is personally, 

and what stepping stones she has walked to inspire her to create Be Naturallyou here goes … 

I am a whole-istic nutritionist. I enjoy making vegan choices for my daily diet, skin care rituals and fashion purchases. I am an optimist. I have a consuming love for the beach, countryside and nature. I am wholeheartedly in love with dogs. I am also crazy in love with cats, pigs, birds and horses. I studied make-up artistry, skin care and image training. I also studied to be a personal trainer and nutritionist. No matter what time of day it is, you’ll always find me sipping on a cup of herbal tea. I am constantly amazed at the healing powers of essential oils both physically and emotionally. I love to practice Zen Ki yoga. I love to walk on the beach and watch nature. I love to sun gaze in the afternoons, and gaze up at the stars in the evenings. I am forever grateful for the lovely emails that I receive from people who have been “touched” by my brand, Be Genki. I’m even more grateful for the wisdom that I have learnt from my greatest source of inspiration – Don Tolman. There is no truer truth than what Don shares with the world, and I always refer back to his recommendations first and foremost when treating myself, my loved ones, or people who come to me for consultations. I love to travel, anywhere and everywhere. I think massage is a necessity not a luxury. My family means everything to me. You could play the drums in my bedroom whilst I’m sleeping and I wouldn’t wake up. I loved doing that Vipassana meditation retreat of 10-days silence and meditation so much that I went back again and again. Many years ago I use to party til dawn and was fortunate to learn the tough but valuable lesson at a very young age that excessive consumption of alcohol and drugs is a tool for escapism. I now think it’s more fun creating my life as a happy and healthy adventure as opposed to escaping from it. I love to cook. I love giving and receiving energy work with the tools of Access Consciousness. I make a seriously kick-ass healthy and yummy smoothie. I spend a huge portion of my days researching and have an unquenchable thirst for educating myself moreso. I wish I could sing like KD Lang. I am deeply intrigued by the language of colour and how it can help in the understanding of our self, which I learnt through the Aura-Soma Colour-Care System. I don’t understand how or when humans got to the point where we stopped caring for mother earth and when I hear about an oil spill in our oceans or see someone throwing a cigarette butt in the gutter it hurts every living cell of my body, but I also truly believe that it’s not too late for the world to change. I am profoundly inspired by the talent, enthusiasm and initiative of younger generations. I am also deeply inspired by my grandmothers, the most gracious women I have ever known. I love to garden and talk to the plants and critters. I feel naked without painted toenails.